Shopee Campus Recruitment

Type:
External . Employer Branding
Scope:
Art Direction . Creative Production
Year:
2023 - 2025

The visual language is built around catching a scrolling graduate's attention in the first two seconds while being uniquely Shopee. Bold, vibrant Shopee orange and colourful fun shapes bring across the energy of what it is like working in Shopee.

Shopee Campus Recruitment concept exploration — the Shopee bag mark deconstructed into its S-shaped swoosh, then recoloured across the brand palette

Concept

Taking the graphic motif from Shopee's "S", the curved shape is characterised with the vibrant energy of youth and identified by the bright colours from Shopee's official colour palette.

Shopee Campus Recruitment colour system — Shopee orange, red, yellow, teal, light blue, medium blue, navy and white
Shopee Campus Recruitment e-brochure spread — cover, who-we-are, opportunities, life at Shopee and how-to-apply pages
Shopee Campus Recruitment brochure mockup, folded tote-bag shape
Shopee Campus Recruitment pull-up banner mockup
Shopee Campus Recruitment social media design
Shopee Campus Recruitment social media design, second set
Next Shopee Serves