Shopee Serves
Shopee Serves: Building Resilience with Technology is a showcase report that highlights how Shopee has improved the lives of local communities, especially the underserved, with technology in 2022. The landscape in 2022 is one where people and businesses faced new worries even though the pandemic receded. Backed with data, the report spotlights how Shopee has continued to champion digital inclusion by connecting more people and businesses through their ecosystem, especially those outside of the big cities.
The visual identity for the report has to feel impactful to investors and at the same time meaningful for the small local business owners and consumers across Shopee's markets.
Brainstorming One Direction, Three Concepts
Building a Better Future:
Shopee continues to build upon digital inclusion, leaving no one behind.
Impact Delivered:
Shopee delivers positive impact that uplifts communities continuously.
Meaningful Connections:
We create communities where businesses and consumers live in symbiosis to better their lives and the lives of others.
Three Main Pillars
We built a coherent visual system to highlight the 3 main ways in which Shopee has positively impacted users, sellers and communities both regionally and locally in 2022. It starts with a dot and grows into much more.
