Sea Global Management Associate Program

Type:
External . Employer Branding
Scope:
Art Direction . Creative Production . Regional Design Guidelines
Year:
2024-2026

The Sea Global Management Associate Program (Sea Global MAP) is Sea's 2-year flagship program for aspiring graduates who seek to create a purposeful impact with technology, and become future leaders of the industry.

Each year the identity refreshes the iconic Sea waves with new energy, welcoming the next wave of Management Associates ready to dive straight into the programme. My work spans between the 2024 to 2026 editions of MAP for the Shopee and Monee track.

Sea Global Management Associate Program key visual — six coloured waves with a white ring at centre, the programme name at left and 6 Waves / 3 Years stats at right

Concept

Deconstructing the waves of the Sea logo over 3 years in different ways to show the innovations Management Associates bring and the impact they leave. Reiterated each year, the motif holds to one central idea: every new cohort makes unique waves of their own.

Sea Global Management Associate Program concept explorations — variations on the wave motif
A laptop resting on a chair, its screen showing the Sea Global MAP key visual
Sea Global MAP key visual, version 1 Sea Global MAP key visual, version 2 Sea Global MAP key visual, version 3
Sea Global Management Associate Program EDM design
Sea Global Management Associate Program social media design
Sea Global Management Associate Program roll-up banner mockup
Sea Global Management Associate Program brochure mockup
Sea Global Management Associate Program lanyard mockup
Sea Global Management Associate Program tote bag mockup
Sea Global Management Associate Program regional design guidelines
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