Shopee Regional Marketing Campaigns

Type:
External . Marketing
Scope:
Art Direction . Creative Production
Year:
2022

A collection of Regional Marketing Campaigns that I've art directed and led the production of all regional campaign assets and design guidelines that is disseminated to all local markets. They include double digit mega campaigns, seasonal campaigns and brand campaigns.

Campaign 9.9 app view

Mega Campaigns

Full suite of regional led visual assets across the whole platform, to design guidelines and external seller kits and PR infographics.

Campaign 9.9 app skins — Electronics Day, Free Shipping, Super Shopping Day
Campaign 9.9 infographic
Campaign 9.9 design guidelines
Campaign CNY mockup
Campaign CNY screenshots

Brand Campaigns

Special Super Brand Day collaboration campaigns where top-tier brands release exclusive deep discounts, limited-edition brand boxes, and upsized vouchers regionally on Shopee.

Campaign Laneige
Campaign Shiseido
Next Sea x OpenAI Hackathon